8 Conlay
Branding for an iconic landmark in the heart of Kuala Lumpur
Brand Identity
Art Direction
Joanne Chew
Design
Joanne Chew
Client
KSK Land
Situated in the heart of Kuala Lumpur, 8 Conlay is an up and coming mixed-use celebrating style, substance and refined city living. It comprises two towers of branded serviced residences, a tower housing a five-star luxury hotel and hotel residences as well as a four-storey retail podium. The holistic quality of the development gave rise to the distinctive logo, which draws direct inspiration from the number ‘8’ and is a reference to the development’s actual address. Evocative of a continuous loop, self-sustaining and in perpetual motion, the monoline logomark is set against a rich, navy blue backdrop. Understatedly luxurious and contemporary, the logo design epitomises the elegant flair characteristic of the 8 Conlay brand.