Fiction of the month
Mockery, Intention, Urge, Media, Independence
by Joanne Chew
2020,
the year when everyone labeled as cancelled,
the year when derelictions trumped predilections,
the year when there is as much fuckery as Mockery
Mockery sounds so rickety as a word,
almost like broken crockery
Some words just have phonetic resonance
both in meaning and Intention
Intention is such an active ingredient
We all want something we don’t need
Is it because of insatiable greed
Masked as irresistible Urge?
Urge is not satisfaction guaranteed
Unlike the promises of FMCGs
Baby-G, Ali G, P&G
Drop em’ Gs
Bangin’, Shootin’, Fallin’
All in favour of snappy, chop-chop speed
Tap-tap, like, share
Our fingers bow down to the
Empire of Social Media
Media is suffering an identity crisis
Is it real or fake?
Reduced to targeted ads
Spreading false fads
Where is our independence?
WIP / 03.01.2021
Latest Work
Once Upon A Pounce: Pounce-inspired ang pows for the upcoming Lunar New Year
News / 01.04.2021
We won a Type Director’s Club Certificate for Ox in a Box!
News / 20.06.2021
Our creative director, Joanne Chew was one of the speakers at Typographics 2021 together with fellow Malaysians, Sueh Li Tan and Muthu Nedumaran. Watch the talk here.